With a callback to the 2015-17 Brooklyn Nets and Process-obsessed Philadelphia 76ers, the Hornets should adopt analytically inclined principles that were designed to help navigate tough times, then raise the volume to 100. What they should do will never happen for a variety of reasons - both fair and idiotic - but it’s the only alternative that makes them, at the very least, interesting. When has an NBA team had less to play for? It’s such an awful, untethered-lifeboat spot to be in, and barring a few lucky ping pong balls in the next couple NBA lotteries, Charlotte’s path to relevance will be less pleasant than a stroll through Chernobyl. It’s reasonable to debate which option is best, but their current position makes it difficult to complete any one of them. Should they try to win, lose on purpose, swap young talent out for experienced veterans, or slash payroll and barrel roll to the bottom? Charlotte is bad in the worst type of way, with no obvious guiding light to get them through this upcoming season. The result is what’s led us to the present, where one of the darkest outlooks in recent NBA history has made an appearance. When they do feel like spending money, be it trading for a beefy contract or signing one in free agency, the results have not been great.īig picture: The Hornets have no interest in suffering for the sake of long-term gain, only suffering for the sake of fabricating a pretend world. It’s a depressing cognitive dissonance - let’s not pay our most talented players what they’re worth despite having a higher payroll than the Boston Celtics, Los Angeles Lakers, Milwaukee Bucks, and Utah Jazz - that’s contributed to an endless run of sub-mediocre basketball. The word has long summed up their existence, and in the aftermath of a 39-win season the Hornets entered this summer with A) no genuine desire to keep their top two scorers, and B) a delusional wish to recover in the short term. It’s hard not to think of the word hopeless whenever someone says Charlotte Hornets.
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